SEO Rip off

In the United Kingdom businesses are still nieve when it comes to Search engine optimisation, they live in a sociality that likes to receive a bargain and regrettably they are uneducated in this subject. The play on words I see with SEO is damn right crooked, the government needs to crack down or start educating businesses on the quickest growing market in the United Kingdom if not the World. Any SEO Coventry company that can offer a fixed fee or a package without knowing key terms first(which is 90% of them) can not deliver and its ruining the reputation of the actual SEO companies. When I do seminars I always get challenged by what I call, The five minute SEO, the ones that spend a week reading forums with what is usually information they posted 7-8 years which is not valid any more, it actually is lovely for business as after I shoot them down in flames I have a immense queue of potential clients! but this is not the point, this company may well be destroying companies or ruining reputations, even getting sites banned form Google. The SME's cant afford this and it could well put them out off business.